Città di Torino

Challenge

A digital slide dossier translated into English in-house and developed from a creative idea: the creation of a logo that could seal the entire document by organising its contents.

Solution

WITHUB created the logo of the Eurovision Song Contest and the digital dossier, enhancing its contents in a communicatively effective, easy to consult and graphically appealing document in which the equaliser notches, a metaphor for pop music, take the shape of the Mole Antonelliana and use different colours to distinguish the document’s chapters, making each theme immediately recognisable.