AstraZeneca

Challenge

To create awareness of the economic, social, cognitive and environmental impact of the company in Italy and convey the results to all stakeholders (institutions, political world, media, b2b and b2c customers).

Solution

The interactive maps allow the user to discover how AstraZeneca is contributing to economic growth, research and innovation in Italy; thanks to the work of the editorial staff that summarised contents, extrapolated the data and defined the presentation hierarchies. The teamwork of graphic designers, web designers, videographers and web programmers ensured development of a multi-channel project that helped spread the document evidence to the various stakeholders as effectively as possible.