Since 2012 the group has supported more than 170 newspapers with integrated services and products. Press agency, publishing service, business partner: WITHUB works with publishers and advertising agencies to better optimise processes through economies of scale that ensure the best balance between quality and costs.
Closed pages, specials, service pages, infographics, puzzles, editorial marketing projects, the range of services on offer is comprehensive and competitive.
For the editors of regional newspapers, editing national news pages is necessary, but often not handled with the same energy as the editing of local components. WITHUB has devised a centralised production system to ensure maximum economies of scale and guarantee a level of quality that meets the publisher’s expectations.
Since 2012, domestic and foreign pages are delivered daily directly into the publisher’s system, relieving them from all the related tasks. The editorial team can proceed independently at every stage, from the selection of topics to the updating of the news, always guaranteeing high quality according to the specifications.
The publishing systems currently in use are:
The service promoted by the group is based on maximum efficiency, providing for multiple ‘matrix’ operations, but retaining an appropriate degree of influence from the commissioning publisher (styles, editorial systems, graphics, foliation, editorial line, geolocation, possibility of last-minute interventions).
Strengths:
Today WITHUB is the most important global player in the News Data Visualization field.
The production is divided between the proactive agency flow, which stands at over 150 launches per day, and on demand pieces, for a total of over 50,000 pieces per year.
Infographics and videographics are now an indispensable tool for presenting news in an appealing and effective way: stories, data and numbers are easy to understand and can be memorised more easily when presented in visual form.
Our graphic design department and journalists offer a service that is always up to date and tailored to the spaces available and the medium used. Additionally, the infographic and videographic supply service is designed to ensure that the publisher only pays for what is actually used. An onerous financial commitment with long-term, binding contracts is therefore not required.
WITHUB, with more than 50,000 outputs per year, is the world’s largest producer of data visualisation. On the strength of this record, it built a network with the world’s leading agencies in 2018: Reuters, Efe, Afp, Statista, 3d Replay. . In Italy, the group publishes the only news agency in infographics, with an average production of 150 launches per day to more than 5,500 journalists: the distribution channel is a true unicum with more than 100 daily newspapers subscribed for a fee.
WITHUB has a proven production service that guarantees high quality standards thanks to software, databases (own or partner), while realising economies of scale based on the volumes handled.
The weather, the horoscope, the daily or weekly TV guide, the stock report, the sections dedicated to local cinemas and theatres are often the most read and popular pages among those who buy newspapers.
Graphic customisation, content localisation, an updatable, ad-hoc layout, xml texts for the web are among the services offered.
Thanks to our ability to collect and manage this kind of data and content, we are able to provide all the service pages every day, 365 days a year.
The services on offer:
In the puzzle games segment, the WITHUB group works in synergy with Studiogiochi, Axioma and Fotoedizioni, the main players in the Italian market.
The possibility of using the country’s richest archives and most important puzzler network enables all types of products to be created, including thematic ones, with many diverse balanced combinations of quality, price and exclusivity.
WITHUB has also developed customisable digital applications that can be integrated with all types of platforms.
For years WITHUB has assisted editors of periodicals in the design and creation of magazines and collateral products. RaiCom, Mediaset-Fivestore, Centauria, FotoEdizioni, Cairo Editore are some of its most important clients.
It has also interacted with many daily news publishers to launch or manage editorial projects tailored to the publication.
Partnerships like these can begin in different phases:
Knowledge of editorial systems and the presence of the graphic team between 8pm and 11pmare essential prerequisites for delivering the service. This allows about two hours of work to be absorbed without the need to structure ad hoc departments.
The activities most commonly assigned to Withub are the following:
WITHUB, also in partnership with Centro Servizi Editoriali, guarantees the correct balance between the standards of creativity and quality that the client expects and pays attention to the costs that may be sustained by advertising agency and editor without affecting the margins.
Delivering a prompt, comprehensive service also allows us to assist last minute advertisers successfully:
WITHUB deals with the creation of professional content for the web by also developing related channels.
In particular, the services offered include:
RedB is the platform for the distribution of digital content on demand on smart TVs, PCs, smartphones and tablets. Through RedB it is possible to distribute:
Activities offered:
It is the first portal of special features on consignment.
Over 500 editorial products presented with a marketing product sheet and pages ready for the press and for the web; Over 500 proposals for maximising advertising revenues.
To meet the requirements of advertisers and the interest of a growing number of readers, two product lines have been set up:
The proposed special instalments are studied to optimise the publisher’s and advertising agency’s efforts, and present four main requirements:
CheSpeciali.it is a complete kit: the advertising agency will only have the task of filling the advertising spaces. All the rest will be supplied turnkey, from the study of the publishing product and the tools for promoting it, to editing the advertising articles.
Whether the request originates from the Chespeciali.it marketing proposal, or from the advertising agency, the editorial office of WITHUB, the only one in Italy with an in-house news team, is capable of managing the entire production process:
In the catalogue or on chespeciali.it, the entire range of thematic products is available, identified on the basis of the main calendar appointments, ready for publication or to be modified according to the needs of the publisher or agency.
WITHUB is able to realise graphics and creative advertising for both the publisher and the agency’s clients to be published in the newspaper. WITHUB guarantees the right balance of creativity and quality in line with the publisher’s own positioning, while respecting costs that can be sustained without affecting margins.
Delivering a prompt, comprehensive service also allows us to assist last minute advertisers successfully.
Every year, 1,300,000 modules are processed for advertising agencies, overseeing every phase of the process:
WITHUB, in order to increasingly guarantee all-round and turnkey services, supports publishers in growing revenues and margins thanks also to established projects for supporting the titles, prepared for the relevant agency.
Below are the specialisations and some examples of activities involving the creation of content, the design of projects to involve schools and families and the preparation of advertising templates:
Through the commercialisation of NITRO, software that uses artificial intelligence to improve the dissemination and consequently the optimisation of press resources.
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Pagine chiuse l’anno
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Infografiche l’anno
Speciali proposti in conto vendita
Agenzie di stampa registrate per infografica e contenuti giornalistici
Unico partner per timoni, speciali, tabellare, prestampa
Testate giornalistiche servite
Quotidiani