Ferrero

Challenge

To spread the results of a study on Ferrero’s economic, social and environmental impact in Italy, exploiting data visualisation and brand journalism techniques; in order to give a clear, intelligible form to the data, promoting memorability and communicative effectiveness.

Solution

In collaboration with the LUISS Study Centre and ISTAT researchers, Ferrero has carried out a study to narrate a lesser-known side to the great confectionery brand in an engaging way: the one linked to the benefits generated by the presence of Ferrero activities in Italy. From jobs, to redistributed wealth, from R&D to training and beyond, we have created an editorial product, enriched by our infographics, with an easy-to-read graphic impact.